Modern consumers, especially millennials and Gen Z, are prioritizing sustainability in their purchasing decisions. They are looking for products that reduce their environmental impact, support a circular economy, and contribute to a healthier planet.

According to a 2023 report from the Capgemini Research Institute*, 79% of consumers are changing their purchasing preferences based on sustainable development. In addition, a Nielsen study** found that 66% of global consumers are willing to pay more for sustainable brands. This shift shows a strong market preference for products made from biocomposites.

Alignment with Modern Values

Trifilon biocomposites meet the evolving expectations of today's consumers, who are increasingly concerned about sustainability. Trifilon's material offering:

• Sustainability: Our biocomposites are made from renewable resources, significantly reducing dependence on fossil fuels and reducing carbon emissions throughout their life cycle.
• Innovation: We constantly develop new biocomposite materials to meet various industrial needs while adhering to high standards of sustainability.
• Ethical manufacturing: Trifilon's commitment to environmentally friendly manufacturing processes aligns with the values ​​of consumers concerned about the ethical implications of their purchases.

Design That Speaks Volumes

One of the unique advantages of Trifilon biocomposites is their ability to showcase their sustainable credentials through design. The fibers in our biocomposites are often visible in the final product, providing a visual cue that highlights their eco-friendly nature. This design feature serves several purposes:

• Transparency: Consumers are increasingly demanding products that are not only sustainable, but also clearly reflect their environmental benefits. By making the fibers visible, Trifilon biocomposites provide a clear and immediate eco-credential of the product.
• Aesthetic appeal: Visible fibers can improve the aesthetic appeal of products, providing a distinct look that sets them apart from conventional materials. This design element can appeal to consumers who value the environmental and visual aspects of a product.
• Consumer confidence: The visibility of natural fibers strengthens the trust of environmentally conscious consumers. It reinforces the message that the product is made from renewable sources, which matches their values ​​and increases their confidence in sustainable choices.

Trifilon biocomposites meet the diverse needs of modern consumers by offering versatile applications and clear sustainability benefits. From mobile phone cases to automotive parts, our materials are designed to fit seamlessly into different product categories while visually signaling their ecological origins. By integrating Trifilon biocomposites into your products, you will not only meet the growing demand for sustainable solutions, but also appeal to a market that values ​​transparency and innovation. Embrace the future of sustainable design with Trifilo and make a significant impact on consumers and the environment.

*https://www.capgemini.com/wp-content/uploads/2021/02/20-06_9880_Sustainability-in-CPR_Final_Web-1-2.pdf

**https://ashtonmanufacturing.com.au/66-of-consumers-willing-to-pay-more-for-sustainable-goods-nielsen-report-reveals/